The best way to write papers on advertising is to keep them practical. Retelling the theory of making commercials is, certainly, the easiest way, but this does not mean you understand the industry and processes. This is why, to write an interesting and original research paper on advertising, show how your theoretical knowledge works on practice.

1. Choose a product you would like to analyze in your paper on advertising. It should better be a product proposed to customers via TV, because TV commercials offer more possibilities for evaluation in research papers on advertising. A product, as well as the commercial itself, has to be well-known to make your writing not only practical but close to the readers.
2. Start analyzing. You can take some ideas form consumer behavior research papers, as they are closely related to papers on advertising. Start with a slogan. This is considered to be the most important part of any commercial. How many words are there? What is the main message? Is it successful? In research papers on advertising these things do matter.
3. Analyze the video. Is there a plot? Or is it a commercial built on the game of music and visual effects? See hidden messages behind the visual part, for this is important in papers on advertising.
4. When making a research paper of this kind, do not forget about music and its influence. Your understanding of the topic depends on the ability to read the hidden sense behind the music and video tandem, and tell about it in your research paper on advertising.

5. If there is a text behind music and video and apart from its slogan, it is another item to be examined in papers on advertising.
6. Finally, when writing research papers on advertising, make sure you know what a pack-shot is.