Writing business reports is inseparably connected with the target audience. A business report will be read by a big number of people, which determines the peculiarities of the process of writing business reports. Thus, writing business reports requires clear understanding of who and why will read your business report.
Kinds of the Audience
There are three kinds of the audience:
- Primary audience. It includes the decision makers who will act considering the decisions presented in the report.
- Secondary audience. Though this group of readers will not make the decision based on your report, they will be interested in reading the report, as it affects their interests.
- Immediate audience. These people will investigate and evaluate your report, and present it to the wide audience.
The process of writing business reports requires that the peculiarities of these types of the audience should be considered.
Writing Business Reports Considering the Audience
Either you plan to write one version of the report or a number of them, use the following questions in order to specify the details of your future business report writing for each version:
- What is the audience’s interest in terms of the topic of the report?
- Why will the audience read your report? What does it expect from your report?
- What is the audience’s expected attitude to the topic?
- What reaction is the audience expected to have towards the report?
- Does the audience need detailed or brief presentation?
- Does it require providing detailed background?
- Is it necessary to explain the terms used in the report?
- Should you use the simple language when writing your business report or the higher level of complexity is required?
Answer all the questions before writing your business report, choose the level of complexity, and define what you should highlight.
Do not forget that writing a business report is a means of communication between the author and the audience. In your report, you have to explain, demonstrate, and persuade, and considering the target audience when writing a business report increases your chances to succeed.